The Challenge
EDP is an environmental planning and design consultancy, based in the Cotswolds and Cardiff. They work on all scales of development, including some of the largest and highest profile urban extensions and regeneration projects in the UK.
The Little Big Agency were appointed as the creative agency to help EDP to first redefine their brand strategy and then to update their marketing..
The Solution
‘We help develop extraordinary people and places’
LBA began by carrying out a series of Brand Discovery workshops with key stakeholders from all areas of the business. Having collated and condensed the findings from those workshops, we were able to create EDP’s Brand Promise, Brand Vision and Brand Proposition. A set of guiding principles, if you will, to help steer EDP’s marketing communications both now and in the future.
What we discovered was a top-level environmental planning consultancy that is just as focused on developing the extraordinary people who work for it, as it is in developing extraordinary places for its clients.
Ultimately, it was this powerful symbiosis between people and place that we put at the very heart of their communications – be they recruiting top talent or new clients.