Hush Kitchens

The Challenge

The UK kitchen market is heavily saturated, with many long-established players – from B&Q and Howdens, through Wren and Magnet, all the way up to luxury brands like Tom Howley. LBA’s task was to find a strategic space in that marketplace for Cotswold newcomers, Hush Kitchens, and then create a brand strong enough to occupy that space.

The Solution

‘Kitchens engineered around you’

LBA began with a brand strategy consultation with the Hush team to get to the heart of what makes their kitchens unique. The answer centred on founder, Chris Spink. 

Chris has worked in the kitchen design industry since 2004, variously as a manager and a designer. He originally studied engineering at university, which is where he developed his passion for kitchen design. 

Chris’s unique mix of technical and manufacturing knowledge, his meticulous attention to detail and his first-hand understanding of the shop floor are at the heart of our brand proposition – ‘kitchens engineered around you’. This references Chris’s unique skill set, while also highlighting the quality of build and service customers can expect.

All our brand work has fallen out of this unique positioning – be it our choice of sans serif font Objektiv Mk1 for the logo mark (a symmetrical-style font to reflect the strong build quality of their kitchens) or the carefully considered UX of the website, designed to help you find what you’re looking for both quickly and efficiently.