The Challenge
Mopane Capital are a trailblazing financial start-up who want to shake up the world of Natural Asset management. They have pioneered a unique market valuation model, which bridges the gap between natural assets and sustainable finance. They needed a brand identity to reflect their positioning as the new boys in town but with enough gravitas and confidence that they would be taken seriously by potential investors.
The Solution
‘Changing the landscape of Natural Asset Management’
We took our inspiration from the eponymous Mopane Tree, which is native to parts of Southern Africa. Named after the butterfly shape of its leaves, it’s a tree that represents transformation and fruitfulness – two qualities that also sit at the heart of the brand.
To reflect these characteristics, the logo is a representation of the Mopane Tree’s distinctly shaped leaves that, on closer inspection, becomes a proud lion. This works as a clear signal of Mopane’s intent to lead the way in this branch of the financial world.
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