Andy
BRAND STRATEGIST & CONSULTANT
Andy is a senior Brand Strategist with more than 25 years experience advising entrepreneurs, SMEs and corporate mavericks on brand strategy, marketing and change management. He provides practical advice and one to one support for the owners and management teams of some of the most dynamic, ambitious and fastest growing businesses in the UK, many of which are private equity backed and focused on maximising the financial value of their brand. He also specialises in ESG communication strategies that encourage sustainable and ethical behaviour through this consultancy HMKD.
He learnt his trade at Interbrand and The Brand Union (now called Superunion) where he was Managing Director of the Bangkok office, before going on to be a Director at several award-winning agencies and then working for himself and advising primarily CEOs and business owners. He has advised brands, businesses, politicians and governments all over the world.
He is half English, half Singaporean and has lived and worked in the UK, the Middle East and Asia Pacific. It’s given him an international and multi-cultural approach to life, which comes with a healthy disregard for rules and the status quo..
Paul
LEAD DIGITAL DESIGNER
“Small Paul” is a multi-award-winning Lead Designer with more than twenty years’ experience in print and digital design. He’s worked at big agencies, like Saatchi, and small ones like LBA. Indeed, we’ve worked with Paul on many projects. His love of fonts and beautiful typography continues to inspire him, as he endeavours to create unique designs and user experiences.
In the last five years he’s designed and directed projects for a broad range of big blue-chip clients – from Adidas to Nike, McDonald’s to Subway and Rolls Royce to Volvo. While, as part of the LBA team, he’s helped us to create brand identities for Cirencester’s Barn Theatre and Hush Kitchens.
His work has been acknowledged with several UK industry awards, as well as internationally with a Silver Echo.
Sam
LEAD STRATEGIC UX DESIGNER
Meet Sam, our associate UX Designer with over 20 years of experience of leading digital design teams, inspiring the best creative work and delivering measurable results in User Experience design. Sam spent many years on the agency side, where she led large design teams in London (Marketing agency, TMW Unlimited) and Bristol (UX Design agency, Nomensa), before venturing into freelance UX Design.
Often described as ’T-shaped,’ Sam has a broad skillset meaning she can handle anything from planning, research and user testing to concepts and detailed high-fidelity designs ready for development. She loves nothing more than rolling up her sleeves (once she’s got a handle on your business objectives and user needs, that is!).
She has worked for SSE Energy Solutions, Alzheimer’s Society, The National Trust and UK Government, among others. Outside of work Sam is the Chair of her local Climate Action Network and enjoys volunteering on climate-positive projects.