The Challenge
Cirencester’s Trust Systems have been turning innovative technology into business reality for over 15 years. Their digital products have moved with the times – ahead of the times, in fact – but their marketing materials have not. Our job at LBA has been to bring Trust Systems image up to date, in line with their visionary products; to help them secure business both now and in the future.
The Solution
‘We’ll help your business really fly’
LBA began our process by undertaking a strategic exercise with Trust’s key stakeholders. This allowed us to take stock of, and review, their market positioning and agree a strategic direction moving forward. Trust already work with a lot of very successful businesses – including Aldi, Coop, Holland & Barrett, National Express and Waterstones – and they make those businesses even more successful. Which is why we settled on a positioning that states that Trust don’t just help businesses take off, they help them to fly even higher.
This positioning has been reflected in our brand work. We needed to give potential customers the confidence that Trust’s input could add something meaningful to their business. So, we evolved Trust’s original logo to make it feel more dynamic and cutting edge, while also building on their existing brand equity. We also introduced a modern, vibrant colour palette, which is more in keeping with the cutting-edge nature of their business. Once that was done, we overhauled the website’s User Experience to ensure a seamless professional experience that enables viewers to find what they want quickly and efficiently. We also produced an animation that shows the many ways Trust can enable a digital revolution for business.
